January 18, 2011
While food riots have begun emerging across the globe as a result of surging food prices, the United States Department of Agriculture (USDA) has decided to funnel 12 million dollars into the popular pizza chain Domino’s Pizza, in what has become known as a secret government bailout. The bailout came from an organization known as Dairy Management, a marketing creation of the USDA. What was the result of the millions funneled into the troubled business? A large-scale marketing revolving around pizzas being made made with 40% more cheese, an attempt to re-design the Domino’s Pizza brand name in partnership with the United States government.